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Buyer Beware: Search Engine Ranking Link Building Software is Useless.
By admin |
As all webmasters look to create better ways to achieve link building, in hope of gaining top search ranking aiming for the large amounts of free traffic to go with it, more and more software is developed and sold to make this task “easier” and quicker.
However the problem with this as a lack of knowledge of processes, creates a waste of your time money.
Lets look at this based on a product that claims to generate back links from high page rank wordpress blogs. Wordpress is well used free blog software that has a huge following . Many top bloggers are using it due its easy use and friendly free tools or “plugins” – which provide more functionality.
The software I looked at claims to post comments on high ranking blogs, in the market of your choice simply by clicking a few buttons. Wordpress is on its 2.2 version and is very aware of these type of actions, as so are other programmers.
So I log into My own blog, powered by wordpress at http://www.PaulEaston.com I see I have 104 comments for moderation like:
“Hi !!! -The Author, you - super hero!” and “What beautiful text and visitors!”
Well thank you very much – (head beginning to swell….) however they *all* link to “questionable subject” sites at Blooger.com – the free blog site. Now all of this links have very similar comments, so my best guess is that similar software has posted the links.
There are 2 faults with this method:
1. Plugins stop these comments ever appearing- I use plugin which will highlight these links and them make me approve them before they even display. Lets say for a minute that I don’t have the above plugin and the comments are shown on my site - then comes the second problem.
2. External nofollow Tag– The main reason this software exists and is being used as the owner area seeking “High PR links” That’s high Page rank links back to there own websites in order to rank higher in Google.
However Wordpress, in its most basic form uses what called a “External Nofollow” –Tag on all comments placed on the blog (I believe blogger and other blog platforms also follow the same outline)
The no follow tag does not pass on any of the page Reputation on from the page which means you get no benefit from the link at all, it will not help your ranking.
The best way to see this in action using Internet Explorer is to follow these steps:
1. Go to any blog page, that has comments on it, with external links
2. Click View>>Source on the top menu bar
3. In the new text window that opens click Edit >> Find
4. Type: external nofollow in the box
If you are using the firefox browser- (which I highly recommend) – you can load a SEO for Firefox extension ,which make it very easy to see these links and it highlights them in red:
Download it here:
http://tools.seobook.com/firefox/seo-for-firefox.html
It also provides a wealth of information as well on the sites you are looking at ,on links, alexa rank, Page rank etc
So back to the software- Who does it really help? Well the programmer who got paid to make it, the marketer who made money when he sold it (and sold resell rights to it as well)- everyone except the person using it!
Also at the same time do you think Google would approve of its use? They left it to the programmers to update the software and keep everyone (well almost) honest.
So when looking at software to help your business, (there are many helpful tools) be aware that anything that totally automates any process is unlikely to be effective are a few people start using it. Especially anything that has a purpose purely just to create links for search engines, which is highly disliked by the engines as its seen as attempting to influence results.
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Paul Easton is a Web site Link Marketing Expert, and the owner of DigitalAwol.com, The Link Exchange Directory that helps the small online business get traffic from links. You can instantly get 20 High Quality Fre.e Links to your website by visiting:
Link Exchange Directory
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(This Article may be freely reprinted, or distributed in its entirety in any e-zine, newsletter blog, or website. The authors name, bio and website links must remain intact and be included with every reproduction)
Topics: Link Marketing |
August 17th, 2007 at 3:47 am
Hi Paul
You know, the tool probably works. I’m aware of credible people who claim to have gained traffic from it, as well as top rankings on MSN and Yahoo (these engines don’t implement nofollow).
But the issue here is: Is it cost effective in the use of your time? And that is the same issue with most of the ‘great new methods’ you find in places like the Warrior WSO forum. Are they economical in terms of time? Do they allow you to re-do your efforts and scale your income from repeating? Not usually.
cheers.
January 1st, 2008 at 4:15 pm
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