These were around in pass years, but working on clients sites (and my own) There are becoming even more obvious and you should be aware of these when planning your Online Strategy.

1. Think Long term  – Everyone is in a rush and wants things to happen yesterday, getting  any type of top ranking in Google, takes time, no one can tell you how long it takes to rank as its always different.

Also a factor to consider is every day more and more websites are created, so Google has to get around all those new sites.

2. Long Tail – The longer search terms are, always is going to give you better results, because the visitor is more likely going to buy or take an action. I learnt this a few years ago selling Dog clothes – I sold more Extra Large dog clothes than anything else, because the searcher has spend time, probably made multiple searches to find your site.

3. Go Wide – Take your side wider, aim at a lot of search terms, that way your site is less likely to be affected by changes in Google. It’s no surprise that Amazon and other big sites rank for large amount keywords, that they never ever targeted, because of size.

You don’t have to be an Amazon to do this just create effective pages, target many focused keywords across your site and be growing.

After all Google loves focused pages – helps the searcher find what they are looking quickly- which was always Googles Goal after all….

You are also not trying to go “head- to head” with larger more established sites

Here is the last part, which is most important, always have more than one tactic at work, that means you should look at other ways to both create traffic and get repeat traffic.

If some asked me what I would do if I started from scratch, it would be to focus on building a list and pay for traffic, and leads, after all that’s what offline businesses do.  Build a relationship and act as a “filter” from a lot of the concepts out there (lots of Garbage out there- on every subject)

I would aim then to be the person, the trusted advisor to the market. After all, companies are people, however big you are, look at Apple and Steve Jobs….

Some choose to remain “faceless” which is a mistake online – Being a real person and showing yourself is advantage – build trust, provide value and you will always win if you do it with integrity.

I would love to get your feedback below

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