Dog link Dog World: Website Linking Strategies and The No follow tag
For a site to get long term free traffic from the search engines. Understanding of website linking strategies needs to be applied. This strategy needs to fit with your business model and must be sustainable over time. Traffic from some links, takes time to develop.
At this time, Google owns the ‘search engine’ playing field for traffic. The majority of webmasters approach a linking strategy purely for SEM (Search Engine Marketing). More links to a site is a key when looking to get found in Google
The overall goal should be traffic results based, not purely for search engines.
Links can take anything up to six months to show up. An example that would help indirectly with search marketing would be Wikipedia.
This free online library allows edits to apply external links to the bottom its pages. The site has a many million pages and a vast amount of traffic
Now Wikipedia has applied the ‘no follow’ HTML tag on its external page links to stop it being abused by some webmasters. This can be seen on any site using this process, by the following steps:
1. Highlight the link by left mouse and holding
2. Right mouse the link and look at the properties.
The text “Nofollow†can be seen in the properties
The no follow tag means Page Rank (or Reputation – PR) will not be passed on to your site and Google will not count it as a link. To Quote Wikipedia:
“nofollow” actually tells a search engine “Don’t score this link” rather than “Don’t follow this link.”
However many of the Wikipedia pages rank very high on Google, and features as a trusted authority site which has power in all search engines. So is likely to send traffic which is really what you are looking for anyway.
At the same time, different engines treat these links differently. In a recent interview with the Yahoo director of search, they have stated that the link will be followed to the site, however the details of the link will not be passed on, simply that your site will be found.
There is an easy way to identify these types of links, if you use the Web Browser, Firefox which I highly recommended. It is a good alternative to Internet Explorer as its very clean and easy to use.
It has an Search Engine Marketing add on which, when installed and turned on, it will show you the no follow links highlighted in red.
Also, while searching in Google, it will show a large amount of information on links to the listings, age of the site, alexa ranking etc.
Download it here:
http://tools.seobook.com/firefox/seo-for-firefox.html
Another method that has been used to acquire links, is that of posting comments on blogs. This has resulted in a rash of posting comments only for return links. WordPress, one of the most used blog open source software platforms, has made all the comment links no follow in order to combat this.
In conclusion, there are many effective linking strategies, for marketing online at the same time the development of goals with an overall plan for the development of these goals should be applied.
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Paul Easton is a Web site Link Marketing Expert, and the owner of DigitalAwol.com, The Link Exchange Directory which helps the small online business get traffic from links. You can instantly get 20 High Quality Fre.e Links to your website by visiting:
http://www.DigitalAwol.com/
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(This Article may be freely reprinted, or distributed in its entirety in any e-zine, newsletter blog, or website. The authors name, bio and website links must remain intact and be included with every reproduction)
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I had put in my link a brief description of my site in Wikipedia under two categories. I have never seen so much page loads from these links. Mind you, that is where that ends, people come and look and leave, perhaps to come again and look.
The latter is something I have to work on, making the site perhaps more attractive for them to actually register and see what the discussions are at. Making something more attractive comes at a price, it may become more commercial than anything else and the balance will be trail and error.
I have registered on linkaliser and for the most part I ma quite disappointed that the links have absolutely nothing to do with what the site is about. It hones in the point where you mentioned that useless links for the linking purpose is what Google frowns upon. Besides, when dealing with people with genetic anomalies an ad for football is not appreciated.
So what I need to do is get on that horse again and start linking to sites that are more conducive to what the scope of my site is always considering the page rank of the site that I link to in hopes that people will actually see the link and enter my site from it.
Thanks for your comments and observations, they do make a difference and keep them coming.
Andre
I can’t think of any other better way than gaining organic links for your site they are by far the best source for links and especially for gaining traffic to your site.
It would need to be proved, meaning that you would need to get a link first (and hold it -I have all removed) and you would need to be a major established authority site- lots of information. With the links being at the bottom…reduces the traffic posibilities too- only testing would tell the truth.
Paul
Hi Paul
We are a new site only three weeks old what advice could you give me to get links to boost our rankings fast. Love reading your posts they are very informative.
Darrell
Hi Darell,
It will take time…so no quick fixes
Presume Australian market?
Firstly you need one link fixed: The secure payment link doesn’t work.
Before you start identify 3 keywords, but in a specific way:
Eg: baby clothes, baby clothes Auckland, Baby Clothes NZ
See that they overlap but are in the same format? Same core word.
Then a submission into 500+ Directories, rotating these 3 words.
Its not a instant fix but its a start of the process…..
Paul – will drop you a not privately to ask more questions…..