How others use you to win with Google- some without your Permission
Looking over several webmaster services, I stumbled across a few services that actually use web sites to help with search rankings. Now some of these are obvious and some of these are hidden. This article should give you something to keep in mind when using online services.
Now most web design companies (the good ones anyway) know something about search engines. So in there terms and conditions, they state that the link to there own site, with is normally a text link at the bottom of the home page.
In some cases, all the pages have a link that must stay on the design. Now that’s ok as long as you are aware of this. It’s a form of business branding that transmits in to ranking due to the power of external links. I suppose if could be compared to a car driving around with a name badge. Really they are using your site for advertising.
What about free services? Most of them create a link to the programmers site, these include link exchange software programs and contact form programs . The most famous would be the free blog software, wordpress.
Which is reasonable after all you are getting a free program that works for you. However what if it links back and you are NOT aware of it? Are you being used without your knowledge?
I happen to find a program that does this and at the same time creates links that are keyword specific. I have to admit the service program is good however I wasn’t aware of the link because it’s invisible to the web visitor but visible to Google.
I can show you how it works by the following steps:
1. Install the Google toolbar if you don’t already have it
2. Go to DigitalAwol.com
3. Click the arrow to the right of the page rank button to show the drop down menu
4. Click on “Cached snapshot of page” which is the view of the Google has on a certain date
5. Click on “cached text” only
6. Scroll all the way to the bottom of the page
7. Look over the left side in the blue and you will see the Keyword text link
If you have done the process above, you will see the company involved. If you copy and paste the Keyword into Google, you will see they are number One and two for it in Google.
I am guessing there a lot of other sites that have had the same applied and don’t even realise it. The site mentioned has over 400 Number one rankings for different keywords, which mainly due the process above. How could you do something similar to this and get the listings you want? That’s all for now.
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Paul,
How on earth is that possible? I’ve looked in the original source code and that text only appears INSIDE some javascript – in an image “alt” property.
How on earth would that change to on-page html and to anchor text, in the eyes of Google?
This tool doesn’t have any server-side installation component does it?
Luke
Maybe this suggests that Google can read Javascript?
Hi Luke,
I am not technically skilled to understand how it happens, I don’t have any idea around the server side.
How I look at it is that it would be great to develop tools that used the same concept- meaning develop a free news feed that sites could place on pages- with the custom link back to you- (that couldnt be edited without it not running) -not thats a way of topping the ranking and almost any keyword terms…..
I dont think its from the javascript as the .js file is still there- its feed from a different part
Hi Paul
I know how it works and it is very clever. But I can recreate it.
Pls contact me … we’ll talk about it and how to make use of it.
Sami