Keyword Link Power
If you understand Google, you know that getting links your site is important. I recommend spending 80% of your effort doing this as its very important
You need to be creating Text based links to your site. Now many experts suggest that you should vary the text in the links. This in itself, is a slightly misleading statement, which if done wrong, can slow any ranking down.
Let me show you what I mean. Lets say that I sell dog clothes online and I looking to be ranked for dog clothes or dog clothing. You could varied the links to my site like this:
1. dog clothes
2. dog clothing
3. designer dog clothing
4. small dog clothes
5. buy dog clothing
See some of the links say dog clothing, some say dog clothes. This in itself in confusing Google –
Do you sell dog clothing or dog clothes?
Should you rank for dog clothes or dog clothing?
See to rank high for any term, the majority of the links need to say the same thing or almost the same. Firstly lets focus our target aim:
Goal:Â Rank Top 10 for Dog Clothes
Using this thought, they way you would mix up your back link text would be as follows:
1. Dog Clothes
2. Designer Dog Clothes
3. Small Dog Clothes
4. Extra Large Dog Clothes
Sure others will link to your site with different text, but ideally if you sell dog clothes, would most of the links have say “Dog Clothes†as part of the link?
Would this make sense from a human AND Google point of view?
Also btw this is not the same: “Dog in Large Clothes†– The keywords are separated.
Keep this is mind when you are seeking links. And remember that focused effort is what will get results over time.
Please talk back to me and post questions here.
Paul
Filed under: Link Marketing
Thanks for good ranking information,this is old way but good way to get ranking.:D
Good point, thanks for the reminder!
Rightly said, i was aware of this for quite a long time, but needed to be sure about it, i agree with you that keyword linking has to help all those discussions of varying keyword texts in various backlinks is not so right, may be other related words in the keyword phrase can change but the actual keyword that you are looking to rank for needs to remain same so that the googlebot don’t get confused
Hmm, I’m not sure I agree with you here but it’s interesting.
I haven’t measured correctly but it seems to me that anchor text links with:
Designer Dog Clothes
do not contribute at all to the ranking of
Dog Clothes
If I study a competitor’s backlinks when competing for Dog Clothes, if they have mostly Designer Dog Clothes anchor text but little Dog Clothes, I seem to recall, from my recent experience, that I’ll compete pretty well if I have Dog Clothes anchor text, combined with other related phrases that do NOT contain the word “Dog Clothes” (Google understands synonyms of course).
Now, this has just been my approach that I have had some success with, but it could be that I’m missing something.
I would happily go for
Dog Clothes
Designer Dog Clothes
Cheap Dog Clothing
If those were my 3 best keywords.
Google understands that Dog Clothes and Dog Clothing are “synonyms” or keywords in the same market.
That has just been my approach. But of course I always have things I can learn or improve.
*** Thanks for the reminder about spending 80% of time on backlinks! That’s a great tip and would work wonders - no matter the anchor text variation style! ***
Luke