Every time Google has an update, many people panic, and this one is no different. Actually every day there are small changes going on to improve Googles listings. Here is a good video on how Google works on the whole:

This latest update is called “Caffine” which has been going for the last few months (they just finished it) – Googles official site doesn’t tell you much but full details are here: Caffeine Update (Link opens new window)

The short answer for the update is changing content on your site is good. Nothing new here, as having your site updated a lot (think facebook pages – always changing) is always been a factor, as it brings Google web spider  in more often.

So this brings up the question- how often should I update my site?

As much as you can, but a good number is monthly

As far as what still works and is more important  – incoming links. I needed to prove this, for my own piece of mind……So…..last week I create one new incoming link to my site (it was on a page with a PR (Page Rank) of 5 with focused Text in the link (anchor text)

I made no other changes to my site in any way.

Around about 7 days later, I checked on my ranking for the key term and it had jumped up 2 places and was above of  PR 5 site (mine is only a PR3)

I also had another client jump from not in the top 100 sites to number 15, all with the last 10 days just by creating a lot of incoming links, from a range of blog

Conclusion- Not much has really changed lately, what has worked in the last year, still works. I now have access to a large amount of blogs all hosted separately, if you are interesting in getting these links to your site, they can be created very affordably. Drop me note here.