You need to be creating Text based links to your site. Now many experts suggest that you should vary the text in the links. This in itself,  is a slightly misleading statement, which if done wrong,  can slow any ranking down.

Let me show you what I mean. Lets say that I sell dog clothes online and I looking to be ranked for dog clothes or dog clothing. You could varied the links to my site like this:

1. dog clothes
2. dog clothing
3. designer dog clothing
4. small dog clothes
5. buy dog clothing

See some of the links say dog clothing, some say dog clothes. This in itself in confusing Google –

Do you sell dog clothing or dog clothes?
Should you rank for dog clothes or dog clothing?

See to rank high for any term, the majority of the links need to say the same thing or almost the same. Firstly lets focus our target aim:

Goal:  Rank Top 10 for Dog Clothes

Using this thought, they way you would mix up your back link text would be as follows:

1. Dog Clothes
2. Designer Dog Clothes
3. Small Dog Clothes
4. Extra Large Dog Clothes

Sure others will link to your site with different text, but ideally if you sell dog clothes, would most of the links have say “Dog Clothes” as part of the link?

Would this make sense from a human AND Google point of view?

Also btw this is not the same: “Dog in Large Clothes” – The keywords are separated.

Keep this is mind when you are seeking links. And remember that focused effort is what will get results over time.

Please talk back to me and post questions here.

Paul

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