After a long military background, I launched into Google Ranking SEO and a project selling dog clothes online. I truly believe that learning from some courses and then massive action is the way.

This taught me what works in SEO, conversion, and measurement when you need results.

These led me to work at several agencies with a focus on SEO, analytics, and conversion from a business owner's point of view.

I love data, and data trumps opinions every time.

The largest project involved 10,000 product pages and resulted in $20,000 per month income from SEO from month three.

When I am not glued to a laptop, I attempt to surf in the New Zealand (Bay of Plenty) with Natasha, Libby, and Ruby the Cat, who has her own Instagram page!

My hobbies include studying successful people and CANI (Constant and Neverending Improvement).

Please check out my legacy project, Lemon Angels, where I help families of sick children increase donations.